Digital Strategist – by Silu Modi

I recently read a great post by amazing folks at Digital Tonto talking about the 3 fundamental laws of digital technology and a 4th that has nothing to do with technology. The laws are:

1. Kryder’s law which states that storage capacity doubles every year

2. Moore’s law which states that processor speed doubles every 18-24 months

3. Nielsen’s law which states that bandwidth will double every 2 years (in practice, longer)

The fourth law is what they call the Caveman Law. This article doesn’t have a great explanation of it, but in my opinion, it states that no matter how big or powerful the technology is, if it can’t fullfil a person’s primitive desires, it’s useless.

The article goes on to eulogize Steve Jobs, but this is one of the few I agree with. Apple rarely talks about the first three laws. When they launch a product, you don’t often see specs on processor speed or storage. It’s all about how it fulfills your desires. Apple did a lot of things right, but this is probably the most important.

I’ve recently started using the WPTouch theme for my blog. If you haven’t seen my blog on your smartphone, please check it out using your mobile browser. It’s pretty amazing and almost zero configuration!

At my day job, one of the questions I get asked quite often is “How do I get my site to the front page of Google?” I usually have the same answer and it’s not one that everyone likes to hear.

“Write great content… regularly and consistently”

For the most part, it really is that ‘simple’. SEO techniques will only get you so far if you don’t have good, current content.

… Which is why when I came across this Salt and Pepper post from Chris Brogan, it really struck a chord with me:

Executing cleanly on simple efforts is far more valuable than pulling off something clever that gets you attention briefly, but has no lasting change.

Much of what I do is actually quite simple. It just stems from years of experience and learning from my (many, many) mistakes. What separates the wheat from the chaff in my line of work is this: The good ones can take something that looks complex and turn it into a series of simple steps. Or as Chris puts it:

And truly, if you want to know just one more secret, I’ll share it: complex is usually just a lot of simple things played out in a smart sequence.