I hate constantly quoting Seth Godin, but he has another post that got me thinking called Wasted Kindling. It’s about resting on your PR and planning on that to keep you going as opposed to continually inventing and creating new ‘stuff’. I have to admit that I’d fallen prey to that for a little while. Readers of my blog will notice that several months went by where the only thing I posted was press, speaking appearances and tv interviews. That’s great stuff for my own PR, but that doesn’t add much value to your the reader. It’s basically a rehash of things I’ve already discussed in this blog.
So while those posts are great for my ego, I’m going back to my roots and posting new interesting content that will hopefully be interesting and relevant. If there are any topics you’d like me to discuss, feel free to email me at silu.modi@digitalstrategist.ca and I’ll try to address them.
Wow… Information Week named me 1 of 10 Social Business Leaders for 2013! I’m pretty darn proud of myself. It was all quite strange.
There was a big write-up in Information Week by David Carr. I actually loved reading the profiles of the other winners again. It got the wheels turning in my head. I started thinking about what else we can do to advance digital strategy in Financial Services. I think the time is right to get it out of the ‘afterthought’ stage and make digital a key part of the marketing strategy.
One of the quotes I love from the article:
While there is a pent-up demand from advisers who want to get into the program, particularly after hearing tales of how it brought in big contracts, the role of social needs to be kept in perspective, Modi said. “I don’t think anybody in their right mind is going to invest a half million with an adviser because of a pithy tweet.” Instead, the smart adviser who goes prospecting works all the online and offline channels available “until somewhere on the path they hit a tipping point — after four, five, six, eight, nine touchpoints, you hit on something that takes them over the edge.”
I will be at the E2 conference in Boston in mid-June talking about our social media program. If you’re there, be sure to stop by!
I was part of the Power Panel on Digital Strategy at the Digital Marketing for Financial Services conference in Toronto. Along with Andrew Artemenko (VP of Digital at Bank of America) and Darrin Diehl (AVP Digital Content at Sunlife), we had a very lively discussion on how to do effective digital marketing when you have to be conscious of regulatory and compliance issues in financial services. We had several good strategies discussed. Judging by the feedback after the conference, I think we struck a chord with the attendees at the conference.